We develop a creative and functional website that highlights the variety and quality of its materials. We designed a user experience that makes it easy to search for pearls, metals and other supplies, allowing customers to easily navigate through different product categories. We also integrated a tutorial and resource section that guides users to create their own unique designs, strengthening their connection with the brand. In addition, we implement digital marketing strategies focused on attracting both jewelry enthusiasts and professionals, managing to increase the visibility of the business and its online sales through targeted campaigns and optimized SEO.